– Wait to buy Christmas sweets as long as possible, and don’t be tempted by impulse purchases, warns Rune Nikolaisen, who is behind Gjerrigknark.com.
He points out that these days the Christmas sweets arrive in grocery stores, a full two months before Christmas.
He believes consumers should be aware that prices are sky high now compared to what they tend to be closer to Christmas.
If you have tips on the matter, contact Nettavisen’s journalist here!
– We have no need for Christmas snacks now
Nettavisen has documented for several years that the price war on Christmas goods already starts at the end of November.
The grocery chains’ competition to offer the most affordable Christmas goods to customers has contributed to a price crash in the run-up to the holidays.
Ribs, pork chops, gingerbread, Christmas porridge, chocolate bars, clementines and Christmas marzipan are the cheapest for the Christmas celebration itself.
For example, gingerbread was reduced from NOK 19.90 to NOK 9.90 last year. The chocolate bars from Freia and Nidar were reduced to NOK 19.90 per piece.
– If you act now, there is a good chance that impulse control will also disappear at home. Most likely, you have eaten about the Christmas sweets long before Advent has even started, says Nikolaisen.
The blogger believes there is good reason to get excited about the fact that the Christmas goods will be on the shop shelves already in October.
– People have no real need for Christmas snacks already now. It is more proof of naive consumers being fooled by the grocery chains.
– Takes advantage of the fact that people want to enjoy themselves
– The chains know that we are looking for food, and they know how to exploit that. Because Christmas is synonymous with coziness, and then it doesn’t matter that there are two months left until the holiday, he says.
Nikolaisen believes that he is not only speaking for himself when he is now agitated.
– I think that I’m not just speaking for myself when I get annoyed by this. I get sick of Christmas sweets in October, he says.
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This year Christmas must start in October
– Consumers use the glue stick
Nikolaisen points out that he values the Christmas holiday, with both good food, some gifts and Christmas sweets. But then concentrated on Advent and the Christmas days.
– It may seem as if others celebrate Christmas already from the month of October – at least judging by the Christmas offers in the shops.
Freia’s owner Mondelez and Nidar state that the Christmas goods can be collected from the factories as early as September, but it is the grocery stores themselves that decide when the goods will be sold in the stores. This has been the case for decades.
– The chains will try to convince us that we need Christmas treats already now, but I don’t think Christmas treats are on people’s shopping lists. This is about impulse buying, and does not make your life any better, says Nikolaisen, and adds:
– The grocery chains probably wouldn’t have done this if people hadn’t gone to the glue stick and bought Christmas marzipan, Christmas foam, Christmas soda, chocolate elves and such, already now.
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Responding to Menys pinnekjøtt: – The customer lacks essential information
Coop: – Customers think it’s nice to have Christmas goods in October
The grocery chains naturally do not agree with the criticism. Nettavisen has asked what benefit it brings for the chains to start selling Christmas goods already now, how sales have been so far and why they think consumers need Christmas goods several months before Christmas.
Harald Kristiansen, director of communications at Coop, explains that they have to start now in order to meet the huge volumes that will be placed on store shelves.
– Even if Gjerrigknarken gets sick of the Christmas goods, there are actually many customers who think this is cozy, and who want to try a little of the Christmas goods. They should be allowed to do that, he says to Nettavisen.
According to Kristiansen, sales are slow. Nevertheless, the occasional Christmas soft drink, gingerbread and Christmas goodies are already sold in Coop’s stores.
– It is the case that many people like to treat themselves to a bit of good now and then, and several of the Christmas products are pretty much the same as other good, just with slightly different packaging, he says.
Kiwi: – Many are drinking their first Christmas soda now
Kiwi communicates that the customer is their boss. They are the ones who demand the goods so early, according to the low-price chain.
Nora Mile Helgesen, communications manager at Kiwi, states that this year’s Christmas goods have not arrived earlier than usual.
– There are many people who are drinking their first Christmas soda now, and who have been looking forward to it, including the undersigned, says Helgesen in Kiwi.
Last year’s sales figures showed that sales of Christmas soft drinks accounted for almost 20 per cent of soft drinks sales at Kiwi. Helgesen believes it is a clear sign that customers value Christmas goods several months before Christmas.
Pia Mellbye, Sales and Marketing Director at Rema 1000, also says that their customers are happy that the Christmas goods arrive early.
– Our role is to ensure that they are available in stores when people want them, and that the goods have high quality and the cheapest price. For example, we learn year after year that Christmas soft drinks are very popular already from the first day of sale.
2023-10-23 17:44:28
#Strong #reactions #Christmas #candy #shops
