Women are less involved than men in the stock market and other financial activities to build wealth. This was the result of a study by the ZEW Mannheim.
According to the economic research institute, this is due on the one hand to actual gaps in women’s financial knowledge, and on the other hand to a lack of self-confidence. Women often rate their financial literacy less than it actually is.
HerMoney Reaches “Millions of Women Every Year”
Anne Connelly, founder and boss of HerMoney, wants to take countermeasures because 80 percent of conventional publications are read by men. With her finance portal, on the other hand, she has created a platform that is tailored to female interests in terms of form and content. “We do this with great success. We reach millions of women every year.” She names women who are “in the middle of their lives” as the target group.
“Women ask questions and want answers”
The approach to financial issues is different between the sexes. “Women ask questions and want answers. Men prefer to make statements.” The HerMoney boss cites the reason that men often refused to show their nakedness if they did not understand something. Women acted differently. “That’s why we offer events for women where we have a protected space and can be as we want.”
Marriage law as a “rude awakening” in finance
Anne Connelly appeals to all women to deal with money and financial issues. Knowledge is also important in a relationship. One reason she cites is that the Divorce laws would have changed. “It was a rude awakening for many women after 2008/2009. That is why it is essential that you think about it today.”
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