With her shimmering bustier dress, blonde blow-dry waves and red lips, the singer Sabrina Carpenter She was a real eye-catcher on the red carpet at the MTV Video Music Awards on Wednesday evening. After all, her glamorous look was a fashion reminiscence of Madonna, who wore the same dress at the Oscars in 1991.
The 25-year-old is not the only young star who has recently made use of the 90s clothing collection: Margot Robbie (34) slipped into several vintage designs from the 1990s as part of her “Barbie” press tour, Kylie Jenner (27) surprised everyone at the Golden Globes in Haute Couture by Hanae Mori from 1998.
Kaia Gerber (23) copied her mother Cindy Crawford’s iconic nineties look this week in a simple white dress. And the always stylish Princess of Wales owns a blue Chanel blazer that was once Claudia Schiffer over the catwalk.
New Purism
The 90s are celebrating one comeback after another – now also in a new documentary series that takes a detailed look behind the scenes of the fashion industry of the infamous decade. In “In Vogue: The 90s” Schiffer also has her say, who together with her colleagues Naomi Campbell, Linda Evangelista and Cindy Crawford ushered in the era of the 90s supermodels. Designers and personalities from the arts and politics – among them Hillary Clinton, Tom Ford, Gwyneth Paltrow and Sarah Jessica Parker – share their memories in the six episodes.
But the focus is Anna Wintourwhich in 1988 founded the now world-famous fashion magazine Vogue and significantly promoted the fashion revolution of the 90s. “The 90s really changed our world,” the 74-year-old sums up in the first episode. Under the previous management, every Vogue-cover looked the same: “Lots of hair, lots of make-up, lots of earrings. Everything was very ornate,” remembers Wintour. One of the first covers under her aegis was the puristic, Peter Lindbergh group photo of the supermodels – except for Schiffer, who later regretted her cancellation, as she reveals in the documentary.
Longing for a time without internet
“After the opulence of the 80s, the fashion of the 90s was more reduced, more intellectual, more casual. Casual chic was born and is still popular today,” explains the Viennese stylist Karima Benamara the style of the nineties. Popular music styles such as grunge and hip hop also defined fashion shortly before the turn of the millennium.
Infos
The first three episodes of “In Vogue: The 90s” are already available on Disney+. Part 2 follows on September 20th.
Serienstoff
Several documentaries have recently dealt with the fashion of the 90s, including “The Super Models” (Apple TV+), “High & Low: John Galliano” and “Alexander McQueen” (both Prime)
But there are other reasons why the decade is making a comeback among today’s Generation Z, who weren’t even born back then: “Generation Z is fascinated by the decades before digitalization. For them, the 90s are a simpler time without social media, smartphones, constant availability and an oversupply of everything, including fashion. This confrontation with a time that they perceive as less stressful has revived the fashion of the 90s,” says the fashion expert.
Von Baggy-Pants bis Quiet Luxury
90s style elements are still omnipresent today: Baggy jeans and oversized jackets characterize the cityscape, the “preppy style”, made famous by college films such as “Clueless”, was recently the topic at New York Fashion Week. The simple elegance of icons such as Carolyn Bessette-Kennedy celebrated a renaissance under the slogan of “Quiet Luxury”.
Last but not least, Gen-Z stars like Sabrina Carpenter and Kylie Jenner that the decade remains present in the form of red carpet gowns. Stylist Benamara suspects that this could be a statement for sustainability. “But it could also be a desire for individuality in a time when many celebrities and influencers simply look the same.”
