In this article:
- Reports claim that Timothée Chalamet is the most lucrative actor in Hollywood today.
- Wonka executives say that part of the reason why this happens is because he actively participates in the marketing campaigns for his films, in addition to being one of the most popular stars of the moment.
- There are other young stars, such as Austin Butler, Zendaya and Florence Pugh who could indicate that a new wave of great superstars is coming to Hollywood.
For a time, it seemed that the call “talent system” was over in Hollywood. Although in the decade of the 80s and well into 2000s movie stars like Will Smith, Tom Cruise y Leonardo DiCaprio were classified as “box office magnets”, The arrival of superheroes changed the industry, as it seemed that Franchises and properties were what ensured the economic success of a film.
But that is changing again, the call “superhero fatigue” made tremble the entire Disney infrastructure, and even a new survey assures that The millennial and centennial generation prioritize original stories about large franchises.
And those experiments not only seem to be bearing fruit, since films like Oppenheimer, Barbie y Everything Everywhere All At Once They are proof that an original story can be very successful. But this change also brings new artists what They are marking a new generation.
And apparently, Timothée Chalamet has already become one of the most lucrative artists in all of Hollywood, and marketing analysts explain why.
Copyright @ Warner Bros Discovery
¿Timothée Chalamet is a marketing genius?
Timothée Chalamet He became a star after participating in the film Call Me By Your Name. With a different style and without appearing like the typical star of Hollywood, little by little he has been building a career versatile and very diverse.
Timothée Chalamet He has participated in indie dramas such as Lady Bird, political satires like Don’t Look Up and big blockbusters like Wonka and Dune.
And according to what he told Variety David Heyman, the producer of Wonka, “his figure is cool, but not in a threatening way,” which also makes it a powerful marketing tool.
According to the head of Warner Bros. Discovery marketing: Josh Goldstine, Timothée Chalamet “are very involved in marketing discussions and bring ideas to the table” and gave as an example the promotional tour that the actor took in art schools at the end of 2023.
To promote Wonka, Timothée Chalamet He went to different schools to distribute gifts and chocolates. “He took a photo with each person who asked for it, he shook each hand of the people who came to see him” assured Goldstine.
“His commitment to participating in promotional tours has made him the dream of any marketing agency” the executive assured. “Timothée Chalamet wants to win, he knows how to do it and he asks the right questions. He also feels a very big responsibility towards his fans.”
The provision of Timothée Chalamet To participate in marketing strategies of his films have given great results. Wonka raised more than $628 million and Dune already has $378 million. For what you are showing to Hollywood that movie stars can still be a determining factor in the financial success of a film.
Thus, reports assure that Timothée Chalamet received $8 million as payment in Wonka and who is now looking for salaries that exceed 10 million.
Copyright @ Warner Bros Discovery
Is Timothée Chalamet one of many new stars?
In the same report of Variety, executives compared Timothée Chalamet con Glen Powell, since the success of With everyone except you demonstrated not only that the audience still wants to see genre films in the cinema, But its leading stars and what happens in their lives behind the scenes can be great promotional tools.
“Glen Powell is the example of when talent meets the right moment” commented in the report Jeff Block, box office analyst Exhibitors Relations.
“This is wonderful for the audience, but even more so for the industry. “Hollywood has been relying too much on aging stars.”
Jeff Block, Variety
The analyst said that “You can count on the fingers of one hand the stars who have the power to be blockbusters. Timothée Chalamet is undoubtedly an example of this.”
Currently, figures such as Austin Butler, Zendaya, Jenna Ortega y Florence Pugh they emerge like stars Hollywood’s most popular but from a perspective of Marketing still cannot be sure that they will be box office magnets.
For this reason, in the report they give as an example Tom Holland as a case of how popularity is not synonymous with economic success, since outside Spider-Man, hasn’t really achieved another blockbuster that draws the attention of a wider audience.
However, the talent of rising artists such as Timothée Chalamet, They are the proof that Intellectual properties are not everything to ensure the box office of a film.
Imagen: Deadline
2024-03-14 03:35:40
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