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Why the Once Popular “Extremely Dry” Coat Brand is Now Facing Unpopularity: A Comprehensive Report

2024-04-02 19:26 Lianhe News Network Comprehensive Report A netizen posted that the “extremely dry” coat that was once popular is now so unpopular that he couldn’t help but wonder “…

Fashion always comes and goes quickly, but there are still many people who choose to buy the latest fashionable clothing in order to keep up with the trend. Recently, a netizen posted an article pointing out that the once-popular “extremely dry” coats are now so unpopular that he couldn’t help but wonder “how did extreme dryness fall from the altar?” After the post was exposed, netizens found out the shortcomings of the brand one after another, saying that the CP value was too low. Some people said that it was “stigmatized by home engineers and 8+9 counterfeit products.”

A netizen on PTTIssue an article pointing outobviously everyone had an extremely dry product (Superdry) at the beginning, but now this brand is not popular, “It feels like no one is wearing it, is it because it is too hot or too ugly”, the original PO couldn’t help but curiously asked netizens, “Superdry” How did Qian Qian fall from the altar?”

As soon as the post came out, netizens discussed it a lot. Many people pointed out the shortcomings of extreme dryness and called the CP value too low. “I feel like I was replaced by North Face in the future.” “Three layers are very handsome, but they can only be worn a few days a year.” , “Too heavy! Thin but warm ones are popular now”, “Heavy, warm and average, priced on a plate”, “Heavy and useless”, “Wearing it to Hehuan Mountain and losing heat, laugh to death”, “Remember to buy it around 2010 The quality was okay at the time, but later the quality declined seriously, and it felt very cheap.” “The problem with this brand is that at its peak, the workmanship was poor, the materials were average, and the design was not bad, but then it gradually became the same.”

There is also a vote of people who said that extreme dryness is “worn to rot” by these two groups, and pirated and counterfeit products are too widespread. They say “a lot of internal medicine geeks wear this” and “wear it with thermal clothes, it is windproof and warm.” In fact, it’s not bad. It’s not bad to wear close-fitting light down when the temperature is below 10 degrees in Taipei. But the pirated goods and 89 guys have ruined the brand.” “There are so many”, “The popularity of Taiwanese Polytechnic Houses is so bad, and I feel good about myself.”

However, some insider netizens revealed that it may have something to do with the agent. “Taiwan’s Superdry brand rights have been sold to other companies by the original manufacturer, so the adventurous spirit and product design you see in those logos are obviously different from the past.” “This company None of the good-looking clothes were sold in Taiwan, but a bunch of ugly clothes, but they still sold well. The key point is that they were very expensive. After a long time, everyone found that they were being treated as a platter, and no one bought the good-looking clothes that agents wanted to buy.”

According to this newspaper’s report last year, after Superdry withdrew from the Taiwan market in 2020, Xingyu International took over as agent and returned to Taiwan in 2021. However, compared with the past prosperity, Superdry department stores have shrunk, with only Taipei and Beijing stations remaining. Counters at Yulon City, Far Eastern Mart Banqiao, Far Eastern Mart Taichung and Dream Mall Kaohsiung have also switched to self-operated online platform sales.

Warm brand counterfeit

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2024-04-02 11:26:23

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