Facebook’s share price fell 8.3 percent on Friday. Twitter followed with a minus of 7.4 percent. Facebook has not been hit so badly at the top even at the height of the Cambridge Analytica data scandal. This time it’s about the real deal. The fall in the course was preceded by the announcement by Coca-Cola’s CEO James Quincey to stop advertising on social networks. The British-Dutch consumer goods giant Unilever no longer wants to advertise on Facebook, as do jeans producer Levis, the clothing brand Eddie Bauer, the car manufacturer Honda, sporting goods manufacturer North Face and Patagonia. The telecommunications group Verizon has also joined the advertising boycott. The US consumer goods giant Procter & Gamble, one of Facebook’s largest customers, is still struggling. Just like AT&T. Is this the beginning of the end of the phenomenal growth of social networks like Facebook? Its sales have climbed from $ 2 billion to $ 71 billion in the past ten years, with profit margins that even Apple outshines.
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