“Why Supermarket Roses Are Cheaper Than Florist Roses: The Fairtrade Label and African Farmers”

3 euros for twelve roses in the supermarket, while at the florist you pay up to 2 or even 3 euros for one rose. How is that possible? By exploiting farmers in Africa? That should certainly not be, because it has a Fairtrade label attached to it. Although our Belgian growers scratch their heads when they hear what such a fair monthly wage is.