Why Lionel Scaloni is the Most Requested Face for Big Brands Post World Cup Qatar 2022 Victory

Since they were consecrated World Cup Qatar 2022members of the Scaloneta Big companies are looking for them to be the faces of their brands. Lionel Messi This is the most requested and the best mentioned, of course. Emiliano appears a little behind Back Martínez and recently the figure of Lionel Scaloni. Yes, the world champion trainer and cycling fan has no problem dress like an actoras seen in a new commercial in which he stars, this time for a famous taste.

“The glass is half full”, It is the concept that inspired Gancia to join the technical director of the Argentine team for a call “for all who choose to believe” to take part in the promo which offers as the grand prize a trip for two to the United States to cheer on Argentina in the group stage of the Copa América.

“We are very happy to present a new promo from Lionel Scaloni, such an important figure for our whole country and with values ​​and qualities that we identify from Gancia,” said Solana Baccile, Aperitifs Department Manager at Grupo Cepas.

In that sense, he said: “This new commitment with the brand is part of the commitment to continue meeting the expectations of our consumers and especially those who are passionate about sports, connecting them in the different way with our products and surprising them with unique experiences. “.

In the advertisement, which is already circulating on television channels and social networks, Scaloni is seen calm and relaxed. It’s worth remembering that as a footballer, he had a playful, no-holds-barred personality. But that image has changed a bit since he took over as coach of the National Senior Team.from September 2018.

Dedication in the World Cup The popularity of the DT increased and big brands began to set their sights on it. In the middle of last year, actor Scaloni appeared when he starred, along with the rest of the teachers, in Aerolineas Argentinas location. “Security is the most important thing, especially when you have to make decisions in a split second. Pay close attention to this technical talk.”Scaloni begins in the video.

Months later, the coach – this time with the same company Pablo Aimar – was the visible face of the Banco Macro campaign. “Scaloni spreads close values ​​of humility, sacrifice, teamwork, leadership and hope. Someone who played low key and succeeded, led a complex team very successfully. It is from within, which is no small feat for a bank with such a presence in the country. We like to be close to people, we feel things in a different way. like Lionel”, said Gustavo ManriquezThe head of the banking entity.

At the end of last year, Scaloni also surprised by taking part in a short film to announce the arrival of a new series on the Netflix platform (Rebel Moon), in which he also left nods to the Scaloneta.

But to find Scaloni’s first acting appearance you have to travel back to 1997, when he took part with Aimar, Juan Roman Riquelme, Diego Placente, Norberto Alonso, Hugo Gatti and Ricardo Bochini in an advertisement for Gran DT.