Kylie Jenner caused a stir by refusing to follow her closest friends, including Sofia Richie and Victoria Villarroel, but a source told us it was all ‘business’.
Kylie JennerThe 23-year-old got fans talking this week when he stopped following nearly all of his best friends on Instagram. Even though it seemed like there could be some drama, it turns out the makeup mogul had a pretty smart reason for the social media purge. “Kylie knew that narrowing down her roster would highlight the exact pages she wanted to show her fans and hopefully get them to follow,” a source said. HollywoodLa Vie EXCLUSIVELY.
Out of the 28 she followed, Stassie Karanikolaou Elle semblait être la seule amie exempte de la purge with the members of the family, the pages of popular fans and, well, the propres marques Kylie Cosmetics and Kylie Skin. “Pages like Kylie Cosmetics and Kylie Skin to promote their own brands, and he made sure to include some of his fan pages to show them the same love that they have shown him all these years,” they added, noting that it was a “marketing school to court term.
As of January 8, the Kylie Skin founder started following some of the friends he no longer followed, including Fai Khadra, Justin Bieber Yes Hailey Baldwin. Ky hasn’t added yet Sofia Richie, 22, back to the list but the model and Scott disqueHer ex continues to follow her. “[The friends] I knew it from the start and there is only love there. Everyone knows the name of the game, ”added our source.
The timing was especially curious as Kylie was on vacation in Aspen, Colorado with her family, including her mother. Kris Jenner and sisters Kourtney kardashian Yes Kendallas well as Fai in a mansion for $ 450,000 per month. Specifically, Fai was pictured on a shopping spree with Kendall just six days before Kylie’s unsubscribe wave. “Kylie has always been a smart entrepreneur and there’s a reason she’s one of the richest women on the planet. She knows exactly what she is doing, especially when it comes to managing her social media accounts, ”our source reiterated.
And with the buzz and the attention, it certainly looks like the move has worked. “Kylie is a social media and business expert… It was all part of a bigger plan and it was a business. She will continue and will have followed her friends again, ”added a second source. “He just wanted to focus on his brand and the brands he wanted his followers to know about. People are talking and that’s all she expected, free advertising all the time.
Kylie regularly posts on her skincare and cosmetics lines on social media, even celebrating National Bubble Bath Day on January 8 with a super sexy post! The mother of Stormi WebsterThe 2-year-old appeared to pose nude in a tub while pouring herself into her own rose-scented bubble bath. In recent weeks he has also been promoting his epic GrumpyKylie Cosmetics-themed holiday collection with a series of themed photoshoots.
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