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Why is the toy market targeting adults so strongly?

“Board games are the most important toy category sold in December in France and weighed 192 million euros in the last month of the year in 2021”. This was revealed by the study by the Npd group specialized in market research. This is confirmed by Cécile L’Hermitte, marketing director of Playmobil France. “Our sales in anticipation of Christmas represent 60 to 65% of our sales. »

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