A 75-inch TV costs 3,220 yuan, an 85-inch TV costs 5,829 yuan, and a 98-inch TV costs 14,999 yuan. As Double Eleven approaches, many netizens have seen on e-commerce platforms that many 32-50 inch TVs can be bought for under a thousand yuan, but large TVs are also getting cheaper. , the color TV market has emergedPrices and sales have fallen, but production has nonetheless increasedThe phenomenon.
According to a recent report by the Beijing Youth Daily, some domestic color TV companies have introduced that, overall, the current market price of color TV has been declining for a year. Behind this, on the one hand, market competition intensifies; on the other hand, the price of upstream panels continues to fall, which lowers the cost of producing color televisions, allowing manufacturers to seize the space to cut prices and start price wars. However, the drop in prices has not led to a rapid increase in sales of color TVs. Some industry organizations predict that overall domestic sales of color TVs are likely to continue to decline this year.
According to data from the National Bureau of Statistics, national color TV production in August 2022 was 18.021 million units, a year-on-year increase of 16.5%; cumulative production from January to August was 121.741 million units, on an annual basis – an annual increase of 7.2%.
A 50-inch TV can be purchased for less than a thousand yuan
The price range of the television market is wide
According to the Beijing Youth Daily, the reporter saw from home appliance retailers and online platforms that 50-inch color TVs from multiple brands can easily be bought for less than 1,000 yuan, while 32-inch color TVs for over 40 inches are priced at a few hundred yuan, a 32-inch full-screen high-definition color TV from a well-known domestic brand is also sold for only 599 yuan.
However, the reporter also noted that while low-priced color TVs are everywhere, the price of high-end color TVs is still stable, with a 110-inch Micro LEDC TV set at 1.04 million yuan and a rollable TV for 770,000 yuan.OLEDTelevisions and 490,000 138-inch LED touch TVs are also on sale.
Recently, it was reported that “100 yuan LCD TVs can only be purchased in the second-hand market and e-commerce platforms. They are typically around 30 inches in size. All large TVs are displayed on the shelves. Now TV screens are changing from previous ones. 30-inch, 40-inch to 60-inch, 70-inch, even hundreds of inches. “An appliance store salesman said the price of televisions is closely related to its size. , performance, etc. . “The category of smart TV products There are too many, and the price difference of the same size is also very large. It is not surprising that TVs costing 1000 yuan and tens of thousands of yuan are not surprising. Typically, TVs between 5,000 yuan and 10,000 yuan sell the best “.
The reporter visited numerous appliance stores in Wuhan and found that, online or offline, the price range of televisions of various brands and categories is relatively broad.
For example, the cheapest 32-inch TV is priced at 1,299 yuan, while the most expensive 100-inch TV from the same brand is priced at over 50,000 yuan. The price of the common 65-inch and 75-inch TVs in the domestic ranges from more than 2,000 yuan to ten thousand yuan. In a brand experience store, two 85-inch TVs are displayed together, one is priced at 13,999 yuan, and the other is priced at 27,999 yuan, more than double the price.
“The price of a TV depends on the LCD panel and 70% of the cost of a TV comes from the LCD panel.”Brand TV salesman Lin Juan said. The reporter further compared and found that the price difference of 65-inch and 70-inch TVs of the same brand and series is only 2,000 yuan, while the price of this 85-inch TV series is 5,000 yuan more. compared to 70-inch, which is double the price of 65-inch TVs.
“Each time the large TV screen increases one level, the panel cutting process becomes more difficult and the cost and selling price of the TV will go from gradual growth to exponential growth with the screen size.”According to industry experts, panel price fluctuations also directly affect the rise and fall in TV prices.
TV prices, sales are falling
But production is still on the rise
Over the past year, the domestic color TV market price has dropped, and the price of medium and large TV has almost dropped to the freezing point. At the same time, the color TV industry also experienced slow sales. But the color TV performance has increased.
Aowei cloud network data shows that,Since the beginning of this year, the average price of the major TV formats has dropped significantly from year to year.The price of 70-79-inch TVs fell by 1950 yuan year-on-year; the price of televisions over 80 inchestelevisionThe price decreased by 3470 yuan year-over-year, with the most noticeable drop online being 85 inchestelevisionthe average price in the first 13 weeks of this year fell by 26.5% yoy, followed by 40 inchestelevisiona decrease on an annual basis of 24.2% and the other dimensions have a decrease of approximately 10%.
Full Sino-Singapore Jingwei, Beijing Youth Daily,The most important reason behind the fall in color TV prices is the cost factor.
According to industry analysts, for the color TV industry, the scale has a positive effect on production costs. In the increasingly fierce market competition, traditional manufacturers are also relying on scale to continue to reduce production costs, thereby improving market competitiveness. it also contributed to the continuing downward shift in the price center of the color television market.
From 2021, there will be an overproduction of LCD panels. At the same time, sluggish market demand for LCD TVs has led to a decrease in the purchase of upstream LCD panels by manufacturers. The oversupply of LCD panels will naturally bring down prices, which also reduces the cost of LCD TVs.
It is understood that the prices of the panels have started to fall since August 2021 and the downward cycle has continued for 15 months.AndAccording to recently released early October panel pricing data from several institutions, the prices of 32- to 65-inch TV panels have stopped falling, especially TV panels are facing a general price hike. reflected in advance on the stock market was that the two panel heads of A-sharesJD.comShares of Fang and TCL Technology have both risen more than 10% since the end of September.
Television sales. From 2020,sales of color TV in my country have started to decline,Sales for the year fell 9% year-on-year to 44.5 million units. In 2021, color TV sales will continue to decline by 14%, falling below the 40 million mark and selling 38.35 million units. The relevant agencies provide for thisHome TV sales could continue to show double-digit declines this year, with sales likely to drop below 34 million units, returning to 2009 levels.
Sales of color TVs continued to decline, mainly due to weak consumer purchase demand. Consumers aren’t motivated enough to upgrade color TVs and their enthusiasm isn’t high. Plus, smartcell phoneThe development of the mobile Internet has made many young consumers more dependent on the use of mobile phones, it has undermined the habit of watching TV and of course affected the demand for color TV.
but in the meantimemy country’s color TV production capacity has not decreased significantly.According to data from the National Bureau of Statistics, color TV production in my country will be 185 million units in 2021. Although it is down from 196 million units in 2020, it is still 10 million units higher than at the peak of domestic color TV sales in 2016. In 2016, the production of color TVs in my country was 175 million units.
Another figure from the National Bureau of Statistics can also be seen that in the last year the year-over-year growth rate of my country’s color television production has been substantially increasing: in the second half of 2021, monthly production is basically in a year-over-year decline, but monthly production has increased since 2022. Year-over-year growth rate has increased significantly, especially since June this year, the year-over-year growth rate of color TV production has reached double-digit growth.
According to data from the National Bureau of Statistics, national color TV production in August 2022 was 18.021 million units, a year-on-year increase of 16.5%; cumulative production from January to August was 121.741 million units, on an annual basis – an annual increase of 7.2%.
The price of color televisions has fallen and the volume of sales has decreased Why has the production of color televisions increased?This is due to the increase in exports of color televisions. Affected by the new corona epidemic, supply chains in many overseas countries and regions have been damaged and color TV factories cannot function normally, while China’s TV supply chain is normal and exports continue to grow, which in turn drives the rise of color TV production.
According to data from the General Administration of Customs, LCD TV shipments in August 2022 were 9.1 million units, an increase of 21.3% year-on-year; the cumulative volume of LCD TV exports from January to August was 61.13 million units, a year-on-year increase of 16.8%. The total export volume of Chinese color TVs has increased significantly from year to year. However, it is worth noting that while the total volume of exports has increased, the value of exports has decreased.
