Ana María Sánchez – [email protected]
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Conventional marketing strategies stopped being relevant in companies since technology took over the way things are done now.
For example, marketing is one of the first fronts that migrated to digital, therefore, the CRM concept (customer relationship management) is now an important part of the strategies and there are different platforms that optimize this task.
Zoho CRM software is one of them, supporting sales and marketing management, while providing analytics and improving management and collaboration between customers and employees.
The importance is that the software collects data throughout the relationship between the company and the customer (marketing, sales and service). By creating a complete picture of the customer experience, from showing interest to buying the product on a recurring basis. This is how CRM allows managers to make informed decisions about how they can improve that experience and increase sales.
Once the information is collected, the CRM will manage action plans to solve situations inside and outside the business. With this, customer segmentation is easier and more optimal for the company.
“Currently, the CRM plays a leading role during the conversion of potential customers, monitoring the sales process and increasing revenue. It is unthinkable for organizations to develop fully without the support of this tool, says Fernando Sotelo, Director of Customer Experience for Zoho.
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