Jakarta –
Who doesn’t know Indomitable? This instant noodle brand from Indofood is well known to almost every Indonesian. Its products are fried and boiled instant noodles with a variety of flavors.
As one of the most loved instant noodle brands, Indomie is not only popular in Indonesia. Many countries have recognized this product as one of the favorite instant noodle products.
The Indomie website claims that this product is present in 80 countries around the world, such as Australia, New Zealand, the United States, Canada, Asia, Europe, the Middle East and even Africa. Among the many countries, the one that Indomie likes the most is Nigeria.
So why is Indomie so popular there?
on record detik com On June 2, 2017, PT Indofood Sukses Makmur Tbk director Thomas Tjhie said that one of Indomie’s biggest sales has been in Africa, specifically Nigeria. There, Indomie controls up to 70% of the market.
“For Africa, Nigeria is the largest, Indomie controls about 70% of the market,” he said.
In the notes detik comEarlier, INDF director Franciscus Welirang said that the secret of Indomie’s many fans in Africa was due to its practicality for the people of the dark continent.
Also, his party created different flavors there. Particularly in Africa and the Middle East, his party even has its own factory.
“Looks, fits, I think a method can be memorized, the serving method is faster, obviously adjust their taste. Over there (Nigeria) is almost 80%. It is in Europe, Eastern Europe, South America, in all over the world. Direct exports from Indonesia,” Franciscus said during the meeting at Indorosir Jatiuwung, Tangerang City, Banten on Friday (9/6/2017).
Indomie has indeed become one of the most famous products in that country. Indeed, in Nigeria there is an organization of Indomie lovers called the Indomie Fans Club (IFC).
Not only that, Indomie, produced there by Dufil Prima Foods Plc, also has the status of Africa’s best-selling instant noodles. The designation was awarded by the Kantar World Panel.
In fact, Indomie has long been known in Nigeria. Indomie first entered West Africa in 1988. Then in 1995, Indomie established its first factory in Nigeria.
Not only in Nigeria, Indomie has also made itself felt in other African continents such as Egypt. It is explained on the Indomie Egypt website that the Egyptians knew of Indomie around the 1990s. Strong position Indomitable in Africa this shows whether it is reasonable for the product to be available in various countries on the African continent.
However, what’s amazing is Indomitable into goods of value to the extent that they are used for sexual transactions. Indomitable cited as a trigger for Ghana’s high birth rate.
(fdl/fdl)
