Dacia is a brand that is growing sharply and is setting record sales. That’s why it’s so cheap.
Dacia is a phenomenon that goes in stark contrast with the rest of the automotive market. In fact, 2022 was a year closed with the red sign by almost all manufacturers, torn apart by the microchip crisis, by the war between Russia and Ukraine and by the economic problems that led customers to avoid buying new cars.
Precisely because of the conflict and the problems connected to it, many manufacturers even had to suspend the production of some models at the beginning of last year, something that also happened to giants such as Volkswagen ed Audi. Added to all this are the interminable waiting periods for deliveries, which do not lead the buyer to opt for a new car.
All this has created a chain reaction, given that those who do not buy a new product go for a used one, and dealers have taken the opportunity to raise prices, which are now skyrocketing considering that these are second-hand cars. In short, this sector is in a black crisis and the light at the end of the tunnel seems far away, but there is someone who can smile despite everything.
The Dacia in fact, it got off to a very strong start in 2023, as confirmed by the sales data for the month of January, where we are already starting to understand what the annual trend could be. The Romanian carmaker has accounted for 95% of its sales to private individuals, and there’s a clear strategy behind it all.
The intention is not to follow the market, ie by raising prices as almost everyone has done, but continue to focus on a very convenient quality-price ratio for the customer, which these days is pure gold for those who go to the dealership. As anticipated, 2022 was a sensational year, which allowed the Eastern European brand to conquer important market shares, becoming the third best-selling foreign brand in Italy.
The Sandero is the best-selling non-Italian car in our country, a truly sensational result for this model, while the Duster is in the top five of the best-selling to private customers. Exceptional results also for what concerns the Spring, the first electric car produced by the Romanian brand. It is the least expensive EV on the market, available starting from 20,000 euros, and it is the best-selling “on tap” car to private individuals in Italy among foreign ones.
These are nothing short of sensational results for this brand, but now we will go and investigate the reasons for this sensational boom. Indeed, the phenomenon of the Romanian brand has been going on for years now, with a climb that seems almost unstoppable. Now let’s figure out why cars manufactured by this brand are so inexpensive, the secret of their success.
Dacia, we understand why cars are so cheap
Dacias have a reduced cost because they are produced in Romania, where there is a much lower labor cost than to other parts of the world. It is, as mentioned earlier, a brand that is exploding, and that has gained a lot from the agreement with the Renault.
In fact, the engines are produced by the French company, saving a lot on production costs, given that the engine is the area that involves the greatest expenditure in the design and construction of the car. Obviously, the materials can’t be excellent given what you have to pay to buy a Sandero or a Duster, but the quality-price ratio is still exceptional considering the automotive moment.
Dacia has also implemented a market strategy which has focused on a huge production of cars, but to be sold at a low price. It must be said that the results that we have previously proposed are proof that this tactic is working, and is likely to continue in the future.
