Heiko Klauer, CMO of Ikea
–
Sustainability, digitization and new sales formats – the agenda for Ikea’s Marketing Director Heiko Klauer could hardly be more crowded this year. In an exclusive interview with HORIZONT, he explains how the brand changed in 2020. The focus is clearly on digitization in communication and sales. But for Klauer, this dynamic also has very clear limits.
–
Related posts:
Angry Israel Boycotted Ben & Jerry's Ice Cream, Calls It Terrorism
"Job Creation Beats Expectations in February, Unemployment Rate Rises"
Aci Castello (CT), asks her ex for money in exchange for stolen jewels: forty-three year old reporte...
Women come out of a divorce worse than men in terms of purchasing power