Why Hyundai’s Original Coupe Concept from 1974 Continues to Inspire the Brand’s Design

Hyundai considers the original coupe concept from 1974 to be an important car in the history of the brand and its design. Its futuristic shapes undoubtedly fit into the current design language, just look at the Ioniq 5 or staria. In addition, the modern study N Vision 74 takes its inspiration from the original concept.

“Despite the unfavorable conditions prevailing in the industry in the 1970s, my great-grandfather and founding president of Hyundai Ju-young Chung put his heart and soul into reconstructing the Korean economy and raising the standard of living of the people after the devastating Korean War,” said Euisun Chung , executive chairman of Hyundai Motor Group.

The studio’s ‘origami’ exterior is characterized by graceful geometric lines, an elegant roof curve, clean, unadorned surfaces, dynamic proportions and uniquely shaped roof B-pillars.

The exterior appearance is enhanced by extremely stylized graphic finishes, including bumpers painted in body color.

The wedge shape of the bow and circular headlights were a significant difference in 1974. The rear has a slim hinged lid that provides access to the rear of the interior.

A minimalistic interior with an iconic sensibility emphasizes the shell construction and driver-oriented “floating architecture”. The single-arm steering wheel and anatomical seats with two-tone upholstery and thin lines emphasize the futuristic aesthetics of the 1970s.