“Barbie” film in the cinema: That’s why it’s worth watching the film by Greta Gerwig
I’ve never owned a barbie in my life. Neither do my siblings. However, I do not consider this absence to be an educational measure taken by my parents, who did not dismiss anthroposophy; I think I just had no interest in barbies. These dolls were too hard and immobile for me and maybe a little too unimaginative. Because I had a thing for toy creatures to wear and put in their own houses. But I preferred to dress my stuffed animals in outfits I made myself, put backpacks on them filled with useful mini-utensils, and built them bedrooms, dens, whatever.
When the news came in 2019 (!) that Hollywood was working on a big “Barbie” film, directed by Greta Gerwig of all people, I was there anyway hooked. Thanks to the previous work of the director of “Frances Ha”, “Ladybird” and “Little Women” clear; Gerwig would give “Barbie” a feminist touch anyway.
“Barbie” promo: A prime example of megamarketing
What followed was a years-long marketing prank that no business textbook in the world could have exemplified more perfectly. During this time, little appetizers about the film were neatly and neatly distributed to the media world: pictures from the set, first and foremost of Robbie and Gosling, dressed in neon colors and roller skating on Venice Beach. Then little by little about all the sensational members of the rest of the cast (including Hari Nef, America Ferrera, Issa Rae, Nicola Coughlan and half the team from my beloved “Sex Education”) and finally a never-ending number of appearances in “Method Dressing ” captive Margot Robbie in pink outfits.
Margot Robbie and Ryan Gosling on the set of “Barbie”
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2023-07-19 21:38:53
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