Posted Apr 14, 2022, 6:12 PMUpdated on Apr 14, 2022, 6:51 PM
Transforming the automotive industry with Tesla. Conquer space with SpaceX. Bring very high speed to the 3 billion people not connected to the Internet with its Starlink satellites. And now transform Twitter from the inside, to make it “the global platform for freedom of expression”… The takeover offer launched Thursday by Elon Musk on the blue bird social network is the latest in a long series of crazy bets that the richest man on the planet loves.
But beyond the whimsical personality of Elon Musk, what drives the iconic South African boss to want to buy all of Twitter now? At a time when social networks have become a global issue, the microblogging platform remains a “small” player with 5 billion dollars in turnover in 2021, compared to Meta-Facebook (which is 23 times bigger) or at ByteDance, the parent company of TikTok (10 times). Above all, unlike the Facebook cash machine, Twitter took more than ten years to become profitable. Last year, the network ended in the red, with an exceptional loss of 221 million dollars, because of a legal expense supposed to close a “class action”…
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