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The bitten apple logo that is carried Apple is one of the most recognizable logos worldwide. This logo adorns all Apple products, from iPhones, iPads, to a line of Mac devices.
But many still wonder why Apple chose this logo. Specifically, why does the apple logo that Apple uses have bite marks.
The use of the bitten apple logo even gave rise to many theories. Many think this logo has something to do with British mathematician Alan Turing, some believe it is a reference to the term ‘byte’, others think it is related to Isaac Newton and the falling apple and helped him discover the theory of gravity.
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Apparently, the meaning of the bite in the Apple logo is actually not as interesting as the theories above. Apple logo designer Rob Janoff is even confused by the many theories about his logo.
“From a designer’s point of view, one of the big phenomena is having experience designing logos for whatever reason, and years later you find the reasons why you do certain things,” Janoff said in an interview with Creative Bits, as quoted by innews, Monday (4/7/2022).
“And, it’s all bullshit. It’s an incredible urban legend. Someone starts it and then people say, ‘Oh yeah, it must be because of that’,” he continued.
Janoff explained that the bite on the Apple logo was made to scale so people would understand that the logo represents an apple and not a cherry. Bitten apples are also chosen because they are considered universal.
“It crosses cultures. If someone has ever eaten an apple, they probably took a bite and that’s what they saw,” Janoff said.
About the theory that the bite on the logo Apple referring to the term ‘byte’ which is widely used in computing technology, Janoff only realized it after being told by his creative director.
“After I designed it, my creative director said: ‘You know, there’s a computer term called a byte’. And I said, ‘You’re kidding!’ So it’s perfect, but it just so happens that it’s a computer term,” Janoff said.
When first introduced in 1977, the Apple logo also comes with six colorful horizontal stripes like a rainbow. This logo was later replaced with a simpler design, but many people wonder if this rainbow logo has anything to do with the LGBTQ group.
One theory that has emerged about Apple’s rainbow logo is that it is related to Alan Turing, a British mathematician and computer scientist. Turing was arrested and tried for his sexual orientation in 1952, before committing suicide in 1954.
Janoff said the theory was incorrect. In fact, the founder Apple Steve Jobs liked the colorful choice because it made the Apple logo stand out more.
“I heard one legend that the colored logo was a tribute to him (Turing). People think I made the colored stripes because of the gay flag. And that’s something people have really thought about for a long time,” Janoff said. .
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