Why does Apple have multiple official Facebook pages if the social network is so terrible?

The ongoing dispute between Apple and Facebook, typically over privacy concerns, has accelerated in recent days, fueled by increasingly pointed comments from Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg.

The iPhone maker is also in the awkward position of maintaining several official Facebook pages, dedicated to promoting Apple services like Podcasts, TV and Music, despite the company’s barely concealed hostility to the social network and its Orwellian approach. of privacy.

iOS 14 will take this dispute to a new level, as Apple will present users with the opportunity to see all the creepy ways Facebook tracks them and to do something about it in a way that threatens to damage Facebook’s ad business. .

The war of words at the center of the ongoing battle between Apple and Facebook has arguably taken a particularly nasty turn in recent days, and Apple CEO Tim Cook appears to suggest in a high-profile speech that the approach Facebook’s Orwellian for your business is dire and dark real-world consequences. That was one of the takeaways from a presentation by Apple’s CEO at the EU Computers, Privacy and Data Protection conference, which Cook handled skillfully enough that he didn’t even have to call Facebook by name to that his verbal shots could find his mark.

“I try to get someone to think about what happens in a world where you know you are being watched all the time,” Cook said in an interview with Fast Company, the very day of his speech. He went on to call privacy, something iOS 14 will be even more focused on, “one of the biggest issues of the century.” At the same time, Facebook and its CEO Mark Zuckerberg are so working against Apple at the moment, to the point that the social network is even said to be preparing a lawsuit against Apple, due to the upcoming changes in iOS 14 that Facebook believes that could paralyze. his lucrative ad business. The iOS changes will give users more ability to limit the power of apps like Facebook to track them on the web. But in light of all of this, however, here’s a question a reasonable person might ask in response: If Apple thinks Facebook is so horrible, why does the iPhone maker have multiple official Apple Facebook pages?
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Here, for example, is the link to Apple’s Podcasts page on Facebook, which has been liked more than 26,200 times and has more than 31,000 followers.

Here’s the Apple TV Facebook page, providing informative updates on great content from Apple’s Netflix-like TV + service (for which Apple garnered some well-deserved Golden Globe nominations on Wednesday). This page has received more than 28.9 million likes on Facebook and has almost 29 million followers.
There is also the Apple Music page on Facebook, which has garnered about 4 million likes and more than 4 million people follow the page on the social network.
One could argue that this is an odd look for Apple, which has especially lately left people with the impression that the company thinks Facebook is super creepy. On the other hand, the fact is that Apple’s official pages probably have more to do with Facebook’s size and a kind of too-big-to-fail attitude that still seems to prevail among major brands and advertisers (who feel the inexorable urge to advertise. and use the service, even if they can’t stand it). Perhaps the truth, in other words, is that you can hate Facebook’s business model and its creepy user tracking and at the same time feel like you have no choice but to use social media tools to reach your users. Facebook is still the biggest of all, which, you have to admit, also goes back to Cook’s concerns in the first place.
It’s a less-than-ideal place to meet, annoyed by Facebook user tracking, but also wanting those same users to interact with your company’s Facebook pages that you think you have no choice but to set up, because Facebook is so big, which only underscores why he’s so angry with their business practices and user tracking. But that’s where things are right now. And it goes on and on turning that circle.
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Andy is a reporter from Memphis who also contributes to outlets like Fast Company and The Guardian. When he’s not writing about technology, he can be found hunched over protectively over his burgeoning vinyl collection, as well as minding his whovianism and choking on a variety of TV shows he probably doesn’t like.

Source: BGR

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