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Why do they sell the Kardashian tequila?

Madrid

Updated:02/17/2021 2:15 p.m.

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From October 2007 to September 2020 the lives of the most mediatic family in the United States have been in the public domain. Over a total of 19 seasons, the reality show “Keeping Up with the Kardashians»Became a worldwide phenomenon that has catapulted its protagonists to fame. Between Kourtney (41 years), Kim (40) and Khloé Kardashian (36) and the little ones of the clan, Kendall (24) and Kylie Jenner (23) add an overwhelming number of followers on social networks that has resulted in a spiral of scandals, money and buoyant business projects.

The last one: a brand of Mexican tequilas. Four years ago, Kendall Jenner started this business adventure when she traveled to Punta Mita, in Jalisco. Since then, the socialite has traveled to the country on numerous occasions to work on this project. It has been considered one of the best tequilas and has even won one of the SIP Awards and the Spirit Awards for Best Reposado Tequila. «For almost four years I have been working to create the best tequila. After tasting dozens of tequilas and trips to our distillery, I have anonymously entered the world of competitions and we have won, ”the young woman wrote on her social networks.

The model will release three bottles of tequila: blanco, reposado (the award winner) and añejo. “This is everything we’ve been drinking for the last year and I can’t wait for everyone to try it to enjoy it as much as we do,” he added.

The rest of the Kardashian clan has shown their support in this new facet as a businesswoman; However, users of social networks have not been too excited because they see this project as something not very innovative. There are many celebrities who have launched themselves into creating their own brand of alcoholic beverages, among which are some like George Clooney, Luis Gerardo Mendez The Ryan Reynolds, among others.

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