The own app is becoming more and more important for DM
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DM is currently making headlines with rapid tests and its own test centers. But it is at least as exciting to see how the drugstore chain has further developed its marketing strategy in the Corona year. Because DM has not cut its spending, but not only invests consistently in TV advertising, but is also developing its digital communication strategy. This includes, among other things, first experiments with the clubhouse. But for Marketing Director Sebastian Bayer, the real investment in the future is the “MeinDM” branded app.
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