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Why companies now need a chief purpose officer

August 18, 2019 has sunk a bit, although the date may not have a fundamental, but at least a trend-setting meaning for the global economy. Above all for the American – but also for the German as a result. On that summer day, a total of 181 American CEOs adopted a statement on the subject of Purpose: One wants to promote the economy in the interests of all Americans, according to the declaration of intent, which puts the American dream in a slightly different context (

).

No sooner said than done – the Real American Dream: The whole thing was not just lip service, but also had a signal effect.-

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