Why Chartreuse Liqueur is Experiencing Unprecedented Popularity and Shortages in the United States

Lhe Chartreuse has been produced for more than four centuries in Isère. A regional specialty which, against all odds, crossed the Atlantic, until experiencing an unexpected enthusiasm for UNITED STATESespecially since the covid-19 pandemic. Today, the liqueur has become a sought-after product, a victim of its own success, as the New York Times.

The annual production of spirits no longer meets the demand for France, and also abroad. What cause consternation in the United States. Originally produced to support the economy of the Grande Chartreuse monastery, the liqueur has become a favorite with bartenders. But, in 2021, the monks from Isère have discreetly decided to reduce production.

Avoid a negative impact on the planet

And, last January, they announced that they wanted to limit their production to focus on their first objective: “to protect monastic life and to consecrate [leur] time for solitude and prayer”. Monks do not seek to cultivate liquor beyond what they need to maintain their order. They consider that producing millions of cases would make no sense in the current environmental contextrisking a negative impact on the planet in the very short term.

READ ALSODrinking at the office or with colleagues is less and less fun for young peoplePrior to the pandemic, chartreuse was primarily used in upscale bars and po restaurants. […] Read more