Indonesia Embraces ‘Underconsumption Core’ Trend to Combat Over-Consumerism

In a refreshing turn of events, Indonesia is witnessing a burgeoning global social media trend centered around the concept of “underconsumption core.” This movement encourages a minimalist lifestyle, challenging the traditional consumer culture and promoting mindful consumption. Spearheaded by sustainability influencers on platforms like TikTok and Instagram, the initiative emphasizes appreciating and repurposing existing possessions instead of perpetually chasing new trends.

What is ‘Underconsumption Core’?

The term “underconsumption core” combines a rejection of excessive consumption with the modern TikTok vernacular, where “core” represents aesthetic trends and lifestyle subcultures. Influencers, like Cynthia Suci Lestari, who boasts over 36,000 followers on Instagram, are at the forefront of this movement, advocating for a shift towards a more responsible and sustainable approach to consumerism.

“It’s okay not to have trendy stuff, to buy new things or to keep up with aesthetics,” Cynthia stated in a recent Instagram post, showcasing her commitment to conscientious consumption. Through her community initiative—Lyfe With Less—she passionately educates people on embracing a minimalist outlook and the importance of wise consumption since 2018.

A Call to Action in Indonesia

As Cynthia elaborated, “Lyfe With Less encourages people in Indonesia to recognize over-consumerism, to be responsible in their consumption and to be an empowered consumer.” This initiative resonates in a country where rapid economic growth has contributed to a culture of excess that often leads to financial strain and environmental waste.

The Repercussions of Over-Consumerism

Many experts argue that the rise in consumerism has negative implications for mental well-being, leading to feelings of anxiety and depression triggered by the pressure to acquire more. The “underconsumption core,” Cynthia believes, is a lifestyle response to these pressures, promoting contentment with what one already has.

Before the emergence of this trend, consumers were often bombarded with advertisements showcasing the latest products, fueling a societal expectation to continuously purchase new items. However, the underconsumption core message shifts the narrative from acquisition to appreciation—spurring individuals to rethink the necessity of each purchase.

Social Media’s Role in Promoting Minimalism

With social media platforms like TikTok acting as catalysts for this shift, many influencers have taken to creating engaging content that highlights repurposing old items. From transforming simple household materials into DIY furniture to sharing tips for responsible consumer choices, these creatives are crafting a new narrative that values sustainability over rapid consumption.

Videos displaying innovative uses for everyday objects have garnered significant attention, illustrating that consumers can take pride in creativity over constant purchasing.

The Future of Consumption in Indonesia

Experts predict that the underconsumption core movement will continue to evolve in Indonesia and beyond, as more people resonate with its message. This trend not only advocates for financial prudence but also emphasizes the importance of cultivating mental well-being through reduced consumption.

As society grapples with its over-consumerist tendencies, movements like the underconsumption core provide a necessary counter-narrative. They empower individuals to take charge of their consumption, ultimately aiming to mitigate the environmental impacts of waste production.

Engage with the Movement

For those interested in adopting a minimalist lifestyle and understanding the impacts of consumerism, following influencers like Cynthia Suci Lestari on platforms like Instagram and TikTok represents a valuable entry point into this community. By engaging with their content, readers can learn about the practical steps they can take toward promoting sustainability.

Are you ready to rethink your consumption habits? Share your thoughts and experiences below, and join the conversation on how we can all contribute to a more sustainable future.