The beer that no one drinks in America anymore: it’s the one defined as “transsexual”, this seems to be the reason for the failure. Here’s what’s happening.
One of the most consumed and drunk drinks in the world is la beer, alcoholic (but also non-alcoholic) that quenches and pleases everyone. It is generally sold in pubs, bars, restaurants and also at concerts or matches, so it is today present everywhere.
In America and the first drink purchased by the population, around 110 liters per capita are consumed each year. Among the brands preferred by these is the Coors Light, la Budweuser e la Bud Light. Regarding the latter, something is happening in the country that is causing the percentage of its consumption to drop drastically.
The beer in question is subject to criticisms for about a year, at which time it was used for a experiment during a concert: it was offer to everyone. The result, however, amazed everyone and from this began the “decay” of the brand.
After this event in the USA it seems that nobody wants to get high anymore view with beer in hand and the grounds are amazing. Here is in detail what is happening to Bud Light.
The Bud Light and the experiment
An American sports communications and media expert, Clay Travis decided to carry out an experiment during a concert, he offered free Bud Light beer to everyone. Sounds absurd that Nobody however, he decided to accept it and drink it.
Apparently this happened because of a advertising of the brand released shortly before the event: it is the demonstration of how much marketing affects society and mass choices. The advertisement in question features the transgender activist as the protagonist Dylan Mulvaney.
How did Bud Light become a “trans beer”?
Bud Light has recently created an advertisement that sees Mulvaney as a testimonial and the packaging of the can remember: is dedicated to Dylan’s first year as a trans (or actually “woman”). Although these cans are not on the market, the population has now changed the identity of the brand, revising it as “trans beer“.
The marketing choice of the brand has now definitely changed the opinion of consumers on his account, thus passing from the most consumed and loved beer to the one that nobody wants to buy and drink anymore.
Conservatives in particular seem to have taken it very badly, too the stock on the stock market collapsed quickly. Apparently drinking Bud Light has become taboo in America and you don’t go unnoticed with a can of this in your hand.
2023-05-11 19:30:42
#beer #trans #drinks #anymore #happening #USA #Street #Food #News.it