“Why being an Instagram influencer isn’t enough to protect your brand: The case of Kylie Jenner”

It is not enough to say that you are an influencer on Instagram to benefit from a right to protect your brand. Kylie Jenner, famous reality TV star of the Kardashian galaxy whose name is registered as a trademark, intended to oppose the exploitation of the Kylie Wigs brand, in particular because the latter came to walk on her flowerbeds on Instagram in the sale d…