Is LinkedIn Part of Your Digital Marketing Strategy?
This is certainly worth considering – over the past two years, LinkedIn has seen record levels of engagement growth, with the pandemic prompting even more professionals to engage with the platform through its tools. meeting, publishing and advertising evolving.
Highlighting that, this week LinkedIn released a new infographic of the platform’s top growth statistics, which provides additional insight into where it is gaining traction and what users are doing in the app.
Among the key notes:
LinkedIn’s advertising activity has grown more than 5-fold in the past five years and topped $ 1 billion in revenue this quarter for the first time (+ 97% year-over-year) LinkedIn live stream usage has increased 89% since March 2020 58 million businesses have established brand communities on the platform
The graph also includes the new official LinkedIn membership count of 774 million, up from 740 million in February.
Members, of course, aren’t the same as active users, but it’s clear LinkedIn is generating interest, in a variety of ways.
Check out the full infographic below.
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