Industry companies change the games Its original classics are also launching new versions targeting an audience in the 60s and above.
These products are promoted as a way to stimulate older people’s brain skills and to alleviate loneliness by helping them connect with family members and friends, although some experts have expressed skepticism about those assertions.
New versions suitable for different generations
Toy maker Hasbro has teamed up with Ageless Innovation, a company that specializes in designing games for seniors, to launch new versions of its “Generations” Scrabble and Trivial Pursuit Life games, offering larger lines on the pieces and larger game pieces.
The new “Generation” versions of Trivial Pursuit also include an expansion of their content to suit young and old alike.
For example, the answer to a Trivial Pursuit question about fitness could be Jack LaLanne or Zumba, depending on the age of the player.
A new trend targeting the elderly
Educational Insights, which specializes in educational toys for preschoolers, is including photos of seniors in its marketing after noticing last year that its brainteasers like Kanoodle and BrainBolt were getting a positive response from older customers in online reviews.
Next year, it will unveil a new makeover called BrainBolt Boost that has larger, more streamlined buttons.
Demand from the elderly and response from companies
WowWee’s app-connected robot dog, Dog-E, which was originally aimed at children and families, has found appeal among seniors.
So, next year the dog will see some new twists, including a voice command feature and memory games on the app
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