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Why are the parties looking for celebrities?

As we know, the elections this coming June will be the largest in history, according to the NATIONAL ELECTORAL INSTITUTE, which announced that 500 federal positions and 20,292 local positions will be elected this year. This means that the competition is very closed for all parties, which obviously seek the same thing, which is to remain in power, and the newly created parties because they do not lose their registration, that is why all parties without exception, They looked for entertainment figures, athletes or commentators to be their representatives in various positions, but why are they turning to these famous people?

There are several reasons: one, it is important for the parties to have candidates well positioned among the population, those of us who dedicate ourselves to political consulting know that the step that takes the most time is precisely that of positioning, that is, to make the candidate known and go working on his history (who is he, where is he from, where does he want to go, why etc). So putting a known character shortens the time of knowledge, and also cuts the resource that you would be using to make it known. Another reason is the poor opinion that citizens have of the political system and they look for non-political figures to counteract.

This is not from now, nor exclusive to Mexico, there are examples such as the comedian VOLODIMIR ZELENSKI who is the current president of Ukraine, the same RONALD REAGAN who was a sports commentator, and actor before being president of the United States, these to mention only some because there are so many examples.

Returning to the State of Mexico, the Morena party will put the actress GABRIELA GOLDSMITH as a candidate for Federal Deputy, and the sports commentator Enrique Garay As a candidate for Municipal President of Huixquilucan, for its part, the PAN will nominate the actress and singer BIBI GAYTAN As a candidate for municipal president of Ocoyoacac, this candidacy draws attention because we remember that her husband, also a singer EDUARDO CAPETILLO In 2018 he was a candidate for the same demarcation but championed by the PRI and lost the elections by a wide margin with who today is the mayor for MORENA Anayeli Olivares.

Beyond the preparation and knowledge of the demarcation that they represent, which is the basic thing they have to have, and how good we understand that in case of winning, they will have the support of the party system to help them govern, I do not know if the representatives of The parties that invited them told them to the strikes that they are going to face each other, because it is very nice and an honor to be the president of the place where you live, but the responsibility is enormous, besides that your private life stops being private, a Politician is public 24 hours a day, I do not know if the CAPETILLO GAYTAN family has already measured the media blows, especially after having had a clean and discreet profile for so many years in the middle of the show, we hope they are aware of what they are You can come.

Jessica Diaz de Leon

Tags: Elections, celebrities, political parties

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