IPhone maker tempted to put even more pressure on third-party apps
© SIPA –
If there is one operation that is a centerpiece of public relations for Apple, it is the Worldwide Developers Conference (WWDC). Covid-19 forced this year’s mass, which began on June 22, to be held online. Instead of the usual cheers and whistles during the opening speech, viewers were treated to a pre-recorded video from Apple boss Tim Cook, who featured the usual series of announcements: a new version of the system. operating the iPhone, new chips for Apple’s desktop and laptop computers, and even plans to allow iPhones to unlock certain BMW cars.
It may be just as good because this year, Mr. Cook may have heard some rants. A week before the conference, the European Union announced the opening of an antitrust investigation on the Apple App Store. The announcement came amid a turmoil among developers who supply software to Apple users, and for whom WWDC is ostensibly intended.
“They’re unhappy with the rules that force app manufacturers who sell digital services on Apple devices to use Apple’s own system to process purchases made in their apps. Apple charges up to 30% on each such transaction. ”
The EU investigation follows complaints from Spotify, the Swedish music streaming company, Tile, which makes tracking devices, and Kobo, a manufacturer of e-book readers. They are unhappy with the rules that […]
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