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Why a fan film about Cyberpunk 2077 could be the future of product placement

The fan film “Cyberpunk – Phoenix Program” was financed with brand support

The cinemas are currently closed, large-scale productions such as the latest James Bond film have been put on hold, but Jung von Matt / Nerd has found a new strategy for productions that are ready for film. The prototype is provided by an action-packed fan film on YouTube that celebrates the computer game “Cyberpunk 2077” with a Keanu Reeves doppelganger. The agency was able to win four brands for the financing and cross-promotion of the film project, which reaches a young target group with an affinity for gaming.

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