Jakarta –
Who doesn’t know Copy of the fire ship, one of the brand of black coffee, is very famous in Indonesia. Not only in Indonesia, this Kapal Api coffee has also spread abroad. Some of them are Australia, Saudi Arabia, UAE, China, Malaysia, South Korea, Taiwan and others.
Kapal Api’s success certainly didn’t come in an instant. It takes struggle and determination to be successful. Who do you think owns this fire boat?
Who do you think owns this fire boat?
That is Soedomo Mergonoto. According to the official site www.kapalapiglobal.comthis coffee business started as a family business run by Soedomo’s father, Go Soe Loet in 1927. At that time, Soedomo’s father was still selling coffee on his back.
The place of sale is between Jalan Panggung, where Soedomo lives, and Tanjung Perak port. As it was only a small business, Soedomo’s parents asked him to find another income.
His income is obtained by scraping used tires at one of the tire retreading companies there. In addition to being a used tire scraper, the founder Copy of the fire ship It also functioned as a bemo kernet. She started this business for about a year before Soedomo returned to help her parents’ business again.
Soedomo’s life experience wasn’t exactly easy, but from it he learned to work hard to achieve success.
In 1979, Soedomo established a limited liability company under the name of PT Santos Jaya Abadi. Then in 1980, Soedomo marketed Kapal Api by placing advertisements on the TVRI television channel. At that time, not many people understood advertising, so the players in the business didn’t pay much attention to it.
In 1985, Soedomo began exporting Fire Ship. The first country to target was Saudi Arabia, followed by Taiwan and Malaysia. Besides Kapal Api, PT Santos Jaya Abadi also has other coffee products such as Good Day, ABC Coffee, Fresco, Ya!Coffee, Ceremix and Excelso.
Slowly but surely, Soedomo began expanding its business into other products such as candy, cereal, and coffee shops. Soedomo founded PT Sulotco Jaya Abadi in 1986. This company produces Kalosi Toraja coffee. Then, in 1991 Soedomo founded PT Excelso Multirasa which ran the Excelso cafeteria business with its first outlet in Plaza Indonesia.
He didn’t stop there, he also founded PT Agel Langgeng in 1991 which produced Relaxa candies in 1993. Soedomo also worked in the consumer goods distribution sector through PT Fastrata Buana and acquired PT Inasentra Unisatya, a manufacturer of various candy, like Pindy and Morello. She also entered the beauty clinic industry through Miracle and Meliderma.
With its booming business, the products it produces can be enjoyed not only by Indonesian people but also abroad, such as Copy of the fire ship.
(fdl/fdl)
