The Boss incognito program, Enrico Galasso, is back on Raidue: who is the CEO of Birra Peroni, career and curiosity about the Italian manager.
The protagonist of the episode of Boss incognito on 21 December, a broadcast of Raidue conducted by Max Giusti, is Enrico Galasso, CEO of Birra Peroni for about a year. Born in 1972, in November 2019 the Italian manager takes over from Neil Kiely who has led Peroni for the last 5 years.
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He has a long experience in the management of consumer goods. In fact, the well-known Italian manager began his career in the UK at Procter & Gamble, and then returned to Italy at Bain & Co. Then he had roles in Ferrero, specifically in the Marketing and Sales area.
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What to know about Enrico Galasso, protagonist of Boss in disguise
From 2012 he joined Coca Cola HBC Italia of which he became Commercial Director. He then moved on to the position of General Manager of the Central-Eastern Europe cluster in Reckitt Benckiser. Finally, the last and most important assignment in the Peroni world, even becoming the managing director of the Peroni Beer company, certainly one of the best known beer brands in Italy. A great success for his career as a manager, which Enrico Galasso greeted with satisfaction.
In fact, he underlined after the assignment: “I am very happy and proud to undertake this important challenge. Birra Peroni is a company linked for over 170 years to Italian history, with brands that have entered the collective imagination. We are talking about a rapidly growing reality, thanks also to important investments – around 90 million euros in the last 10 years – which have made it possible to increase the production capacity of the 3 plants in Rome, Bari and Padua ”.
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