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Who is Chery, the Chinese company negotiating for the former Nissan land in Barcelona?

Chery Automobile Co., Ltd., commonly known as Chery, is a China-based automotive company that has left a significant mark on the global vehicle industry. Founded in 1997 in Anhui Province, China, Chery has seen remarkable growth since its inception to become one of the country’s most prominent automobile manufacturers.

Since its early days, Chery has stood out for its focus on innovation. The company has invested significantly in research and development to design and produce a wide range of vehicles that meet the needs and preferences of consumers both in China and abroad. This dedication to excellence has been critical to the brand’s continued success.

One of Chery’s distinctive characteristics is its commitment to sustainable mobility. The company has been at the forefront of the electric vehicle revolution in China, developing a series of fully electric models and hybrid vehicles that offer a greener alternative to traditional cars. This focus on sustainability not only reflects Chery’s corporate social responsibility, but also responds to the growing demand for more environmentally friendly transportation solutions around the world.

In addition to its commitment to innovation and sustainability, Chery has stood out for its ability to adapt to a constantly evolving automotive market. The company has proven to be agile and responsive to changing market trends, introducing new models and technologies to stay relevant in a competitive landscape. This ability to anticipate and meet market demands has been a key factor in Chery’s strong position in the industry.

Chery has established a significant global presence over the years, exporting its vehicles to more than 80 countries and regions around the world. This international expansion has been facilitated by the company’s reputation for producing quality vehicles at competitive prices. Additionally, Chery has established strategic alliances with global partners to seize growth opportunities in different markets, which has contributed to its success on the global stage.

Chery’s product line covers a wide variety of market segments, from compact cars to SUVs and commercial vehicles. The company offers a wide range of options to meet the needs and preferences of a diverse customer base. Additionally, Chery has proven to be innovative in developing connectivity, safety and comfort technologies in its vehicles, further enhancing the brand’s appeal to consumers. Some of these models are:

  • Chery Tiggo: Chery’s Tiggo line includes a series of compact and mid-size SUVs that are popular in both the Chinese and international markets. These models offer modern design, advanced safety and technology features, and efficient powertrain options.
  • Chery Arrizo: The Arrizo series comprises a variety of sedans that stand out for their elegant design, interior comfort and cutting-edge technology. These cars offer a comfortable driving experience and are equipped with a variety of safety and entertainment features.
  • Chery QQ: The QQ is a compact car that has gained popularity for its small but spacious size, fuel efficiency, and affordability. It is ideal for driving in urban environments and offers a set of features suitable for the modern lifestyle.
  • Chery eQ: As part of its commitment to sustainable mobility, Chery offers a range of electric vehicles, among which is the eQ. This all-electric car offers zero emissions, low running costs and a smooth, quiet driving experience.
  • Chery Exeed: Chery’s Exeed line comprises a series of premium SUVs designed to offer a high level of comfort, performance and technology. These models are equipped with luxury features and powerful engine options to meet the demands of the most demanding customers.

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