“The first major observation is that when we talk about creators, we are talking about a universe that is almost 70% male. The other interesting observation here from a demographic point of view is that among creators, those aged 45 and over, they are barely: 2% of creators are aged 55 and over 12% of creators are between 45 and 54. If you put them together, 14% of creators are over 44 year” explained Tom Webster, vice president of Edison Research. 40% of creators have an advanced degree. 46% of podcasters work primarily from home (many of them own their own businesses). 80% of creators are currently And so for a lot of these creators, the podcasts they’re working on aren’t their full-time job, they’re creating these podcasts in their spare time.
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