Instagram, this wonderful world where dream travel spots rub shoulders with sponsored posts from influencers. It is also an ideal playground for the contenders for the title of Miss France 2022 who can reveal themselves through dozens of photos and tell behind the scenes of their participation in story, before submitting to the votes of the public during the election, broadcast this Saturday evening on TF1.
For the 29 candidates, it was necessary to seize the social networks head-on in order to make it a promotional tool. Among them, Cecile Wolfrom, alias Miss Alsace, has 89,100 subscribers on Instagram. She is the competitor with the highest number of followers. On the second step of the podium, we find
Léna Massinger, Miss Champagne-Ardenne, with 50,400 subscribers. Third,
Eva navarro, Miss Provence, is followed by 40,800 people.
In fourth place, Charlotte faure, alias Miss Rhône-Alpes, is supported by the support of its 38,900 subscribers. Finally,
Donatella Meden closes this top 5: the Miss Nord-Pas-de-Calais has 36,000 followers.
Miss Instagram is not automatically elected Miss France
But are these numbers necessarily synonymous with victory? Not really, according to the data from the previous election. Last year, Lara Gautier was the most popular candidate with more than 70,000 subscribers. The one who competed under the label of Miss Côte d’Azur finally left with the scarf of second runner-up.
“There is no real correlation between the most popular candidate on social networks and the winner of the competition,” explained Christophe Asselin, content specialist at Digimind, publisher of monitoring solutions on the Web and social networks, in a item for 20 Minutes. The people who vote on election night aren’t the ones who like or comment on Facebook posts. “We will therefore closely monitor the course of Cécile Wolfrom this Saturday evening, but nothing has yet been won for Miss Alsace.
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