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Copyright © Shutterstock / VECTORY_NT
Facebook has one in cooperation with Kantar new research report published, which examines how the development of digital media has changed the modern shopping process and what retail brands and marketers have to adapt to in their process.
This, of course, has been exacerbated by the pandemic, as ever more customers for online shopping decided instead of going to a store. While this has been a necessity over the past twelve months, it has also made many consumers aware of the convenience of these methods, which will result in a permanent, increased change in online purchases that all retailers must be aware of.
What is the most important note?
First, Facebook notes that the increasing adoption of online content formats is also increasing new ways of product discovery has led. New digital formats, especially video and live streams, offer new opportunities to address and retain online audiences.
You have already seen that platforms like TikTok and Facebook have introduced new forms of live stream shopping, where products discussed on the show can be purchased locally with just a few clicks. The report assumes that such formats will become more popular over time and make the online shopping experience even more immersive and engaging.
Copyright © Andrew Hutchinson
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Is convenience an advantage or rather a disadvantage for the seller?
Given that convenience is the main driver of online shopping, it is an indication of how much further online shopping channels need to go before they can be a reliable substitute for offline shopping. Consumers have high expectations and are not ready to lower them when shopping online. Consistent with this, even the slightest inconvenience in the buying process can result in a loss of sales.
What are the most important factors for buyers?
As buyers become wealthier and more sophisticated, so do their considerations. In addition to price, global consumers prefer factors such as when choosing a retailer Convenience, shopping convenience and assortment. Experienced consumers have developed more complex factors of consideration and are no longer just looking for the cheapest products, but rather subjectively for the “best” products.
But what remains an important criterion?
The possibility, physically viewing an item and taking it home with you is still an important criterion and value for physical shopping. New developments like AR are trying to bridge this gap, along with processes like live stream shopping.
What about Hong Kong and Taiwan?
In Hongkong is a uncomplicated checkout a basic requirement. One third will abandon the purchase if there are too many steps in the checkout, while another third expects the payment authentication process to be fast and not require any action.
In Taiwan will the Availability and simplicity of mobile payment methods be crucial as the mobile phone is catching up with the desktop as the dominant shopping method.
What are the benefits of online shopping?
However, a major advantage of online shopping is the ability to Compare prices and get the best deals in fewer steps. What suggests benefits for buyers may not be the best news for brands, however, as brand loyalty can decrease as well.
It can also be said that consumers more choices than ever before, and to get them to return to your brand, convenience and service remain key. Even in an online shopping environment.
Those: SocialMediaToday
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About the author
Our OSG team is constantly creating new blog and news articles on the subject of online marketing. Every now and then a look outside the box is dared, after all, successful marketing of our customers not only includes SEO, SEA, affiliate and co. So the holistic view is worthwhile.
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