Which Brand Has the Most Effective Sales Network in Russia? Analysis Reveals Surprising Results

Sunday, 12 May 2024 09:25:02

As part of the past “Autostat. Operativki”, experts from the analytical group of the same name talked, among other things, about which brand has the most effective sales network in Russia at the moment. We will immediately inform that there are 3,764 sales centers operating in the country, with 2,369 DCs working with Chinese partners.

according to Sergei TselikovDirector General “autostat”a contractual indicator of the efficiency of sellers in the Russian Federation can be considered the number of cars sold per month per brand sales. The period chosen for analysis is the first 4 months of this year.

Regarding this parameter, there is no equivalent to the domestic brand Lada – in general, more than 100 cars are sold per DC across the country. Following, as you can imagine, there is a whole scattering of companies working with Chinese brands. And among them, the best sign so far shows a friend – 89 cars per dealer.

The brand took 2nd place among the Chinese Geely with an output of 64 cars per DC, in 3 positions – jam (56 cars), on the 4th — Changan (41 cars and expected to grow). “It can be called a good indicator of the effectiveness of the dealer network in Russia from 40 to 60 cars sold per month per DC– was noted Sergei Tselikov. “This reflects the balance of the business and the creation of a suitable service fleet of vehicles.”

According to the expert, the majority of “Chinese” is officially represented on the domestic market operate below the specified level. There are specific examples. Dongfeng – 15 cars per month per DC, a brand that entered Russia last year Jack Today there are 165 retail outlets; in 4 months of 2024, 6,125 cars were sold, so one dealer accounts for, on average, 9 cars sold.

In the company’s arsenal GAC Currently there are 120 official car dealerships, with a performance mark of 6 cars. At the mark will go with a production site in Kaliningrad of 108 DCs, one showroom today sells an average of 5 cars per month. The brand is doing a little better, but also unsatisfactorily BLARwhose products also come off the Avtotor assembly line: 99 sales points and 8 cars per month per DC.

The list of outliers for this mark is extensive: FAW – 134 sales centers, 2,387 cars sold in 4 months and only 4.5 cars per DC; Lebanon – 78 dealer agreements and 3.5 cars per DC per month; logos SWM, Skywell, Pancreas, Shoot They sell even less, something around 1-2 cars per month.

Russian automakers also cannot boast of the high efficiency of their sales network. It grew and AZ “Moskvich”. About 30 DCs are involved in selling products from the Lipetsk car enterprise, which sells, on average, cars per car dealership per month; Sergei Tselikovenough to talk about the possibility of doing business.

In general, according to him, in the domestic market There are currently 25 officially registered Chinese car brandswith production offices, a network of dealers, branded service, spare parts warehouses, etc. And the total number of “Chinese” brands available for sale exceeds 50. which will control up to 95% of the Chinese car market in our country. We see how a lot of money is being invested in dealer networks, while marketing is lame for almost every player“, summary Sergei Tselikov.