Karin Ross moves to the top of the German Group M
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What is the current state of affairs on the subject of advertising research, what does the industry need? More scientifically founded basic studies or, on the contrary, a courageous liberation from overly complicated approaches, which in the end do not find their way into concrete media planning? The dispute is just gaining heat and market leader Group M is about to position itself clearly in the debate. The question is how serious the market leader in the German media business is with the aim of being at the forefront of the movement. That ultimately has to be decided by Karin Ross, who succeeded Jürgen Blomenkamp as head of Group M this year.
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