Jakarta –
The price of electric cars in Indonesia is still relatively too expensive for many people. In fact, the best-selling car segment in Indonesia is in the Rp 200 million-Rp 300 million range. Is there a possibility that the price of an electric car, which is currently above Rp. 600 million, could drop drastically to Rp. 200 million in order to reach more consumers?
Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, spoke about the prediction of when the price of electric cars in Indonesia could start at Rp. 200 million.
“(It must be admitted) the fat Indonesian market segmentation is Rp. 200 to Rp. 300 million. Maybe it is still quite fat at Rp. 400 million to Rp. 500 million. and above, premium segments,” said Anton in a virtual discussion held this week.
According to Anton, currently electric cars full of Toyota batteries are still in the premium segment, with prices above Rp 1 billion. Therefore, the consumers are also in a high class (high level).
“Indeed, if you look at the condition of the existing products, for example, we have Lexus UX or several other types, it is true that the price is still in the premium segment and high level. So it has not been included in the medium segment,” continued Anton.
“If we talk about the short term in the next 1-2 years, it may still be like that. Therefore, with the choice of multipath way, both hybrid which is also one of the electrification products, we can enter more competitive segments. I don’t dare to say how much it costs, but in the segments that are medium class, with features or product packages that are more suitable for consumers in Indonesia,” he said again.
Anton continued, adding that consumer interest in electric cars is not only in terms of affordable prices. But more important is the package that the manufacturer offers.
“So sometimes it’s not just a matter of cheap prices. Cheap prices, but the product packaging is not appropriate, I don’t think there will be too much demand. But if the price is right, plus the product packaging is appropriate, I think it will give you the best choice. “explained Anton.
According to Anton, in the next one to two years, full battery electric cars will still be in the premium segment. Even so, Anton predicts the price of electric cars can be more competitive in the future.
“It will be like that for the next one or two years. But it is possible, in the future, from 2025-2030, our battery technology will be more advanced, it is possible that the prices of these products (electric cars) will be more competitive,” he said. .
(take / from)
–
