Amendment to the Electronic Communications Act with effect from 1 January 2022
has fundamentally changed the rules of so-called telemarketing. Marketing and other similar calls are prohibited if the subscriber does not really want them and does not express this wish in the public list.
But as he points out consumer server dTest, the stark letter of the law was not entirely clear to lawyers specializing in telecommunications and personal data protection without further explanation. Therefore, the Czech Telecommunication Office, in cooperation with the Office for Personal Data Protection and the Ministry of Industry and Trade of the Czech Republic, prepared a joint one An interpretative opinion with answers to the most frequently asked questions concerning the new rules for marketing calls.
The end of randomly generated numbers
However, the amendment does not bring a complete end to telephone marketing, the random generation of telephone numbers has been limited. If the subscriber asked the caller where they got his phone number from, he was regularly told that his number was randomly generated by a computer. This excuse will no longer be possible.
“The law is clear stipulates that random generation is also considered as the creation of a subscriber list telephone numbers, and for marketing calls to numbers from such a subscriber The prior consent of the participant will be required eduarda Hekšová, director of the consumer organization dTest, and adds: WITHdoes not mean marketing calls An end to calling decent entrepreneurs their clients, customers, or even and patients, as is sometimes the case with the market. If the caller has another legal reason for his calls than just the marketing offer itself, is not limited in its calling.
Unsolicited offers by phone only until the end of June
The so-called Telesmiths can try their practices until the end of June 2022, when the transitional period for setting new conditions for marketing calls ends. There is also a need to distinguish “telejmejdy” with their unsolicited offers, from calls for market research, which will remain allowed.
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