Posted Jan 20, 2022, 7:30 AMUpdated on Jan 20, 2022 at 9:06 am
While our society clamors – loud and clear – for individualization and made-to-measure, favoring short-term efficiency, too many companies still favor pools of clones within them, thus blocking the way to all creativity likely to emerge from singular voices.
“There is necessarily a ‘impulse of homogeneity’ in the corporate culture, which makes it difficult to welcome difference and unpredictability”, observes Gabrielle Halpern. But, shaken by the Covid crisis, things are changing to draw the outlines of a completely different work collective. “Companies are now concerned with their ‘purpose’. While responding to a collective project, the raison d’être invests the individual who commits to it. The individual valuation of this collective issue is more motivating for employees than the purely financial and economic objectives of the company”, decodes Julia de Funès.
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