Through Margaux Rousset
Published on
updated 27 Oct 21 at 6:51
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the Caen Memorial (Calvados) passes the Eiffel Tower. Still not in height but in number of reactions on Facebook. The agency, The Metric Factory, specializing in measuring and optimizing digital engagement, published in September 2021, classification of the best-referenced French cultural sites on Facebook.
With more than 17,900 comments to publications between January and August 2021, the Caen Memorial ranks first in number of comments and third in number of reactions (320,103 like, love, angry …) just behind the Louvre and the Palace of Versailles . The museum thus exceeds the Eiffel Tower which counts “only”, 6530 comments and 196,515 reactions.
We are very vigilant. We are not looking to have the biggest community but rather a community that reacts to our posts, that leaves comments.
Two resistant in top reaction
Among the publications that aroused the most interest from virtual visitors, we find the portrait of Simone Segouin, figure of the Resistance, published in February as well as a post on the occasion of the future entry of Josephine Baker at the Pantheon, another figure of the Resistance, on November 30.
With more than 146,000 followers on Facebook, followed by more than 11,000 people on Instagram and over 12,000 Twitter followers, the Memorial is now setting out to conquer TikTok with already 697 subscribers.
“We are not trying at all costs to be present on the latest fashionable social networks. We go to a network because we have something to say. Half of our audience is schoolchildren who are present on the networks. The goal is also that before arriving there, they already know the Memorial ”.
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