Lyon-Marseille. Marseille-Lyon… Competition in terms of territorial marketing it is tough between the two big cities of France and more generally between the French and European regions. Walking through the streets of Marseilles, but not only, the curious will have noticed the portraits of Tony Parker but also of entrepreneurs, or more anonymous employees, who have recently settled in Lyon. On these posters a slogan “5 lives” and a logo ofOnly Lyon which is the territorial marketing agency of the Lyon conurbation. The latter was created in 2007 by thirteen founding institutes. It is co-financed by metropolis of Lyon and the CCI Metropolis of Lyon and is used to communication campaigns for brag about your territory.
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The ambassadors of Lyon appear
This marketing operation highlights the ambassadors of the Lyon area. For Tony Parker, OnlyLyon recalls that “ he is one of the greatest French sportsmen, one of those who, throughout his career, has won the most beautiful titles one can dream of. And now one of the personalities who are shaping the future of the Lyon metropolitan area, inventing a new way to share his experience, to inspire the youngest, to give back to his country what he has given them. ».
The goal is to communicate about “local talent”, in order to promote the territory from an economic, social or tourist point of view. The campaign calls for “becoming an agent of change” by discovering Lyon, living in Lyon or investing in Lyon. The territorial marketing operation is widespread in France, but also abroad through posters and videos.
