When Denim Becomes Synonymous with Nîmes Again

As soon as the door of the workshop is pushed, a deafening metallic noise resounds. In a discreet hangar of 150 m², on the heights of the city, are woven the fabrics of the 2500 pieces of denim produced each year since 2019 by the Atelier de Nîmes brand. A drop of water among the 2 billion jeans manufactured per year in the world, but a production unique in its kind by its process and its philosophy. “We are the only company in France, and perhaps in the world, to manufacture and weave our own denim fabric, likes to remind Guillaume Sagot, founder of the brand, in the preamble to the visit. I searched hard and couldn’t find any others, except maybe in Japan. You would have to dig.”