this is called a marketing stunt. As part of a special communication campaign, adidas offered OL jerseys to some members of the club community who had leaked the new outfit!
For more than six years now, footpack has been your meeting place for news about equipment and new football shirts. But you also know, our site is not a fan of information leakage and we are waiting for the officializations of the products to tell you about it. But for all that, that does not prevent us from opening our eyes and looking at the sites of our passionate colleagues who are not shy about “licking” the jerseys even before the official date. As you see more and more jerseys leaking, one brand wanted to use this to do a pretty smart marketing operation.
There are packages that are more fun than others. Thank you @adidasFR @OL ???? (The box with the tweets, you are cracks????) pic.twitter.com/k1mIytBupZ
– Pierre Notton (@TTRNOW) June 17, 2021
A nice marketing coup from adidas
As often, it only took a few seconds for a simple Instagram story to make the buzz on all social networks. In recent years and the advent of Instagram, Twitter and Facebook, the slightest spark can turn into a forest fire and this is exactly what happened with the poorly mastered story of the Olympique Lyonnais player. , Lucas Paqueta. On April 12, the former Milanese bought 20 million euros posted a photo on his Instagram account where we see him with a completely new jersey which turns out to be that of the 2021-2022 season. In just a few seconds, dozens of messages are relayed on social networks, thus leaking the new outfit of Gones. If the player only left his Instagram story for a few minutes, the damage was done and the new OL jersey had just been leaked.
––
A little more than two months after this leak and while the jerseys will not be available for sale until June 28, adidas wanted to take the perfect opposite view of the leak of these jerseys by “rewarding” some of those. who had relayed the photo of Lucas Paqueta. Through a collector’s box that looks like an Instagram story and whose interior is decorated with messages from these different “twittos”, an OL home jersey was offered! A gesture full of humor on the part of adidas.
Photos : Twitter @TTRNOW
–
