HoAnd today there are many communication channels, these can be used to communicate with: your friends and family, co-workers, clients and even with a company of which you are a customer or user of their service. One of the most powerful channels to communicate with any of those mentioned above is WhatsApp since it allows you to establish a communication at any time and in seconds, this allows communication to become effective and instantaneous.
In colombia there are around 39 million active users per month on WhatsApp, this means that through the application you have around the 75% of the population. What other communication channel exists with that scope and with that instantaneousness for companies? For now, none.
With 39 million users at your fingertips and a tool as powerful as this one, the amount of things you can do is enormous. Next, I want to talk to you about a series of use cases that, together with Gus and WhatsApp, you could apply to start generating conversational experiences:
- Proactively send your brand promotions
- Proactively share your brand’s new launches
- Connect WhatsApp with your customer service platform
- Sell directly through WhatsApp
- Track orders
- Schedule appointments with your clients
- Share the location of your branches
- Send proactive messages about anything your customers can’t miss
During the 2020 pandemic, Principal, a Mexican institution that sells health and life insurance, sought to continue providing a quality service to its clients without putting their health at risk, teamed up with Gus to create a solution that would allow them:
- Proactively notify users that they could manage their payment stamp remotely and will pay for their service
- Know the requirements for procedures
- Update your contact details
- Know your account status
- Find out branch locations and schedule appointments
The results of this project were of a 93% open rate of messages and 67% click rate of messages. Obtaining greater effectiveness than an email and an SMS.
With all these applications within WhatsApp and with Gus as an ally, you could communicate through your customers’ favorite channel, obtain better results than in other channels and accompany them from their stage of interest, during the sale and providing personalized attention at any time.
Do you think WhatsApp could be a successful channel for your company?
If you want learn more About WhatsApp Business API, we would like to leave you this Whitepaper free of charge and that you contact Gus if you are interested in applying this solution within your company.
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