WhatsApp soon to pay? Messenger before the big change

So far, WhatsApp has largely been free to use. This may change soon. How much depends on several factors.

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Gone are the days when you had to pay to send text messages. While text messages still exist and still cost despite flat rates, messengers like WhatsApp, Telegram, Threema or Signal are now responsible when it comes to digital communication.

However, the case of WhatsApp impressively shows the change that messaging services are also undergoing. While previously it was about sending photos, videos and text messages, in recent years a number of new features have been added: voice messages, (video) calls, self-deleting messages, status and much more: now you can also make purchases on WhatsApp .

WhatsApp: Some features may soon cost money

Even though the shopping function has so far only been introduced in India as part of a pilot project, this clearly shows that WhatsApp is increasingly on its way to becoming a super app. And it can be assumed that further important changes will follow in the future. This has mainly to do with the course of the parent company Meta, formerly Facebook. As reported by “The Verge”, citing documents leaked by employees, an entire department will deal in the future with possible forms of monetization for the three platforms Facebook, Instagram and WhatsApp.

The name of the new business unit: “New monetization experiences”. Loosely translated, it means “New monetization experiences”. For users, the experience is mainly that they will have to dig into their pockets in the future, for example if they want to use a brand new functionality of the messenger. There are already payment functions on WhatsApp, but so far this only applies to companies that want to connect with customers via Messenger. Instagram is already one step ahead: here it is already possible to release certain content only for paying users.

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According to the report, the background of speculation about further monetization of meta-networks is also the decline in revenue from advertising. John Hegemann, vice president of the newly created corporate department, told The Vergethat you see possibilities to provide certain features with a payment barrier. It is not known when this will happen, Hegemann only said that these payment functions could make a difference within five years. What is certain is that users will not have to pay for the concealment of advertising, as they also say.

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