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Two billion monthly active users worldwide; 33.4 million in Germany alone, 93 percent of 30-49 year olds and even 98 percent of 18-29 year olds have installed the app in Germany. These impressive numbers reflect the reach, but above all the influence, WhatsApp has. And not just on a private level.
More and more companies are offering their customers WhatsApp as a fully-fledged communication channel, even if the app is often criticized in terms of data protection. But what about data protection? And what options are there for companies to protect their customers’ data when using WhatsApp.
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